3D Tours
OUR MOST INFLUENTIAL PRODUCT
The highest quality 3D virtual tours built from CAD, usable anywhere on the web.
Seeing the tours encouraged us to expand our search from Manhattan to Brooklyn.
DIRECT CUSTOMER QUOTE
250% Increase in Website Engagement
Clients have reported a 250% increase in average website engagement time. The integration of 3D tours on leasing sites nets an average engagement time of 3 to 5 minutes per page, blowing past the typical target of 45 second to 1 minute.
Longer engagement times mean higher interest, higher retention of information, and more leads hooked on your property.
Quality Content Creates Quantifiable Results
We have stacks of stories from owners reporting newly-signed-tenants explicitly pointing to the 3D tours as a key component that helped him or her make the decision to sign a lease
The quality and accuracy of our tours stands out from the competition. The quality creates engagement - our creative team ensures stunning art direction, well-appointed virtual staging, and view photography on beautiful sunny days. The accuracy is a force-multiplier for building trust with the consumer - our 3D tours are checked over by architects in our New York headquarters, to ensure inch-by-inch accuracy to the construction drawings.
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. A single platform meant that the marketing team could be sure that, once created, all content was up to date with the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
Jumpstart Sales During the Construction Phase
"For those that closed on leases, they all said that the 3D tours helped them to make their decision."
- Leasing Director, Lonicera Partners
Self-guided virtual unit tours are a game changer when it comes to marketing new-build developments.
Fully-staged virtual tours can digitally launch months before their physical counterparts are ready to view, catapulting the leasing process forward by creating a step-change in online engagement at the website level and providing clarity as a "proof of concept" for potential tenants throughout the leasing journey.
An Evergreen Product
Our 3D tours hold up 1 to 1 with the most perfect parts of reality; showcasing your property with the most optimal time of day and lighting conditions, smart and authentic staging, and accurate outdoor views photographed in ideal weather and sunlight.
The interactive nature of virtual tours welcomes in and captivates potential tenants. More effective than traditional renderings, we offer captivating visuals that resonate, engage, and tell the story of your project.
How Real? Real-Life Comparisons.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id sagittis velit. Aliquam lacinia quam nec facilisis consectetur. Suspendisse sit amet tristique urna. Fusce vel augue risus. Fusce lacinia congue massa, sed convallis elit pretium non. In hac habitasse platea dictumst. Mauris pretium justo at augue volutpat placerat. Aenean vel ipsum in quam posuere aliquam. Curabitur congue est ligula, eu volutpat odio laoreet sit amet. Praesent finibus turpis in purus finibus ultricies. Aenean ut cursus leo, ut tincidunt enim. Suspendisse potenti. Mauris quis magna sagittis, faucibus leo et, egestas magna. Proin ut porttitor nisi. Integer vestibulum diam nec dignissim placerat. Morbi sollicitudin rutrum dolor ac consectetur.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id sagittis velit. Aliquam lacinia quam nec facilisis consectetur. Suspendisse sit amet tristique urna. Fusce vel augue risus. Fusce lacinia congue massa, sed convallis elit pretium non. In hac habitasse platea dictumst. Mauris pretium justo at augue volutpat placerat.
What Is the Process and Timelines for Construction?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id sagittis velit. Aliquam lacinia quam nec facilisis consectetur. Suspendisse sit amet tristique urna. Fusce vel augue risus. Fusce lacinia congue massa, sed convallis elit pretium non. In hac habitasse platea dictumst. Mauris pretium justo at augue volutpat placerat. Aenean vel ipsum in quam posuere aliquam. Curabitur congue est ligula, eu volutpat odio laoreet sit amet. Praesent finibus turpis in purus finibus ultricies. Aenean ut cursus leo, ut tincidunt enim. Suspendisse potenti. Mauris quis magna sagittis, faucibus leo et, egestas magna. Proin ut porttitor nisi. Integer vestibulum diam nec dignissim placerat. Morbi sollicitudin rutrum dolor ac consectetur.
What Is the Process and Timelines for Construction?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id sagittis velit. Aliquam lacinia quam nec facilisis consectetur. Suspendisse sit amet tristique urna. Fusce vel augue risus. Fusce lacinia congue massa, sed convallis elit pretium non. In hac habitasse platea dictumst. Mauris pretium justo at augue volutpat placerat. Aenean vel ipsum in quam posuere aliquam. Curabitur congue est ligula, eu volutpat odio laoreet sit amet. Praesent finibus turpis in purus finibus ultricies. Aenean ut cursus leo, ut tincidunt enim. Suspendisse potenti. Mauris quis magna sagittis, faucibus leo et, egestas magna. Proin ut porttitor nisi. Integer vestibulum diam nec dignissim placerat. Morbi sollicitudin rutrum dolor ac consectetur.
250% Increase in Website Engagement
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id sagittis velit. Aliquam lacinia quam nec facilisis consectetur. Suspendisse sit amet tristique urna. Fusce vel augue risus. Fusce lacinia congue massa, sed convallis elit pretium non. In hac habitasse platea dictumst. Mauris pretium justo at augue volutpat placerat. Aenean vel ipsum in quam posuere aliquam. Curabitur congue est ligula, eu volutpat odio laoreet sit amet. Praesent finibus turpis in purus finibus ultricies. Aenean ut cursus leo, ut tincidunt enim. Suspendisse potenti. Mauris quis magna sagittis, faucibus leo et, egestas magna. Proin ut porttitor nisi. Integer vestibulum diam nec dignissim placerat. Morbi sollicitudin rutrum dolor ac consectetur.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id sagittis velit. Aliquam lacinia quam nec facilisis consectetur. Suspendisse sit amet tristique urna. Fusce vel augue risus. Fusce lacinia congue massa, sed convallis elit pretium non. In hac habitasse platea dictumst. Mauris pretium justo at augue volutpat placerat.
Quality Content Creates Quantifiable Results
We have stacks of stories from owners reporting newly-signed-tenants explicitly pointing to the 3D tours as a key component that helped him or her make the decision to sign a lease
The quality and accuracy of our tours stands out from the competition. The quality creates engagement - our creative team ensures stunning art direction, well-appointed virtual staging, and view photography on beautiful sunny days. The accuracy is a force-multiplier for building trust with the consumer - our 3D tours are checked over by architects in our New York headquarters, to ensure inch-by-inch accuracy to the construction drawings.
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. A single platform meant that the marketing team could be sure that, once created, all content was up to date with the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
Jumpstart Sales During the Construction Phase
"For those that closed on leases, they all said that the 3D tours helped them to make their decision."
- Leasing Director, Lonicera Partners
Self-guided virtual unit tours are a game changer when it comes to marketing new-build developments.
Fully-staged virtual tours can digitally launch months before their physical counterparts are ready to view, catapulting the leasing process forward by creating a step-change in online engagement at the website level and providing clarity as a "proof of concept" for potential tenants throughout the leasing journey.
An Evergreen Product
Our 3D tours hold up 1 to 1 with the most perfect parts of reality; showcasing your property with the most optimal time of day and lighting conditions, smart and authentic staging, and accurate outdoor views photographed in ideal weather and sunlight.
The interactive nature of virtual tours welcomes in and captivates potential tenants. More effective than traditional renderings, we offer captivating visuals that resonate, engage, and tell the story of your project.
How Real? Real-Life Comparisons
Visual Twin enables fundamental changes in speed of production and reduction in cost-points to high quality visual content, opening up new opportunities for audience engagement.
Intuitively embeddable into Streeteasy and other major property leasing platforms, our 1 to 1 with reality virtual tours allow potential tenants to fall in love with your space before construction is even completed.
What is the Process and Timelines for Construction?
How Are Tours Delivered and Where Can I Use Them?
Evidence [Video Reality vs. Visual Twin]
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Quality Content with Quantifiable Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque risus nunc, bibendum et congue ac, varius in magna. Sed ut ullamcorper ligula. In ultrices nisi id nunc faucibus, nec malesuada orci malesuada. Fusce id nisi odio. Fusce ullamcorper sit amet dui a facilisis. Fusce a quam ut nunc faucibus vestibulum. Pellentesque a hendrerit mauris. Integer pharetra turpis risus, at semper tortor pharetra eu. In et nisi at massa fringilla bibendum sit amet at arcu.
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design. A single platform meant that the marketing team could be sure that, once created, all content was up to date with the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
Jumpstart Sales During the Construction Phase
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque risus nunc, bibendum et congue ac, varius in magna. Sed ut ullamcorper ligula. In ultrices nisi id nunc faucibus, nec malesuada orci malesuada. Fusce id nisi odio. Fusce ullamcorper sit amet dui a facilisis. Fusce a quam ut nunc faucibus vestibulum. Pellentesque a hendrerit mauris. Integer pharetra turpis risus, at semper tortor pharetra eu. In et nisi at massa fringilla bibendum sit amet at arcu.
An Evergreen Product
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque risus nunc, bibendum et congue ac, varius in magna. Sed ut ullamcorper ligula. In ultrices nisi id nunc faucibus, nec malesuada orci malesuada. Fusce id nisi odio. Fusce ullamcorper sit amet dui a facilisis. Fusce a quam ut nunc faucibus vestibulum. Pellentesque a hendrerit mauris. Integer pharetra turpis risus, at semper tortor pharetra eu. In et nisi at massa fringilla bibendum sit amet at arcu.
Key Project Numbers
:45
Second Length Film
200+
Audience of Corporate Executives
10
Self-Guided Captures
2
Week Delivery Time
Project Information
Location:
Completion:
Client:
Website:
International beauty brand NARS kicked off their biggest product launch of 2024 with a bespoke promotional film created using Visual Twin. Their project, an experimental activation designed for the NARS Explicit campaign, was brought to life with a Visual Twin model and immersive 45-second teaser animation. 200+ NARS executives from around the world came together for the initial screening of this content.
Red Leaf delivered comprehensive art direction, content creation, beginning-to-end editing, and project management. We ensured client time remained efficient and laser-focused on creative narrative by leveraging the power of real-time visualization on our Visual Twin platform. This technology, supported by our expert team's ability to create intuitive lighting and material solutions, meant that the NARS team was always working 1-to-1 with a photorealistic environment. No wireframes!
In just two weeks, and with two coordinated workshop sessions, we developed a Cloud-deployed Visual Twin and promotional film, which captivated hundreds of NARS corporate personnel at the Annual NARS Global Conference.
Visual Twin Outcomes
CONTENT-CREATION SERVICES:
-
Project Management
-
Art Direction for Film
-
Titling and Music Integration for Film
-
2 x Workshop Sessions
KEY DELIVERABLES:
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1 x 45 Second Promotional Film
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1 x Cloud-Deployed Visual Twin
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10 x Self-Capture CGI Renderings
Experience unparalleled creative control with our Rapid-Capture Renderings. With just a few clicks, anyone can output a stunning, high-resolution JPEG rendering from their Visual Twin model. Simply find your desired view, adjust the angle, lighting, and depth of field to your preference, and hit Capture. It's that easy! Visual Twins allow for limitless Rapid-Capture Renderings, giving you the freedom to generate as much content as you need, whenever you need it.
NARS was particularly impressed by the quality, resolution, and output speed of our Rapid-Capture Renderings. Our Cloud-based Visual Twin allowed them to create unlimited static renderings on their own time and terms. These self-capture images proved to be invaluable in communicating design details and creating excitement with their regional partners.
Immerse your audience in your vision with Visual Twin, where stunning cinematic visuals bring your project to life. Our expert creative team offers tailored art direction that highlights your project’s key features, ensuring top-tier content that meets your unique needs. More effective than traditional renderings, we offer captivating visuals that resonate, engage, and tell the story of your project.
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design.A singled platform meant that the marketing team could be sure that, once created, all content valid to the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
High-Quality Renderings at Your Fingertips
Visuals That Speak for Themselves
A Single Source of Truth
The Visual Twin platform allowed the marketing team to create marketing content for over 10,000 sf of luxury amenities in an immersive environment that was 1:1 with the reality of the design.A singled platform meant that the marketing team could be sure that, once created, all content valid to the latest design. Additionally, design updates noted for one asset would automatically flow through other marketing assets; for instance, last-minute swaps in floor finishes and furniture selections noted in renderings were automatically flowed through to the fly-thru and virtual tour.
High-Quality Renderings at Your Fingertips
Experience unparalleled creative control with our Rapid-Capture Renderings. With just a few clicks, anyone can output a stunning, high-resolution JPEG rendering from their Visual Twin model. Simply find your desired view, adjust the angle, lighting, and depth of field to your preference, and hit Capture. It's that easy! Visual Twins allow for limitless Rapid-Capture Renderings, giving you the freedom to generate as much content as you need, whenever you need it.
NARS was particularly impressed by the quality, resolution, and output speed of our Rapid-Capture Renderings. Our Cloud-based Visual Twin allowed them to create unlimited static renderings on their own time and terms. These self-capture images proved to be invaluable in communicating design details and creating excitement with their regional partners.
Visuals That Speak for Themselves
Immerse your audience in your vision with Visual Twin, where stunning cinematic visuals bring your project to life. Our expert creative team offers tailored art direction that highlights your project’s key features, ensuring top-tier content that meets your unique needs. More effective than traditional renderings, we offer captivating visuals that resonate, engage, and tell the story of your project.